Back to templates
Social commerce template
DTC Product Link Drop
Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.
9:41
YyourbrandInstagram
Yyourbrand@yourbrand · Instagram
Today · 10:42
Message…
Illustration only. No messages are sent.
Campaign Outcome
More warm product conversations from high-intent comments.
Setup Playbook
- 1Pick the reel or post that shows the product clearly.
- 2Use LINK, SHOP, and BUY as the first keywords.
- 3Send a direct product URL with one short benefit line.
- 4Track which product posts create the most sent replies.
Best For
- Product drops
- UGC reels
- Influencer campaigns
Metrics To Watch
- Sent replies
- Skipped duplicates
- Product link CTR
Copy this campaign into Express.it
Sign in, connect Instagram, pick a post or reel, and the template copy will be ready for your campaign draft.
More templates
Lead generation
Real Estate Lead Form
Send buyers or sellers a valuation form, booking link, or neighborhood guide after they comment on a listing reel.
Creator funnels
Fitness Plan Download
Deliver a workout plan, macro guide, or coaching intake form when followers comment PLAN, FIT, or START.
Education
Course Webinar Invite
Send webinar registration or lesson links to followers who comment WEBINAR, CLASS, or LEARN on educational posts.